As one of the most dominant forms of digital advertising, Pay-Per-Click (PPC) can provide great benefit for almost every business. Even seasoned veterans know there are few strategies that allow you to reach your target audience as expeditiously. If you’ve been debating whether PPC is a smart strategy for your business, we’ve compiled some of the top benefits to help you decide.
1. Fast Results
Your business needs results, and you want them now. PPC is one of the fastest ways to run a marketing campaign, set-up is a breeze and you can start getting data on your efforts within hours.
2. Track Campaigns With Complete Transparency
One of the biggest benefits is ease of tracking. Between your Google Ads account and Google Analytics, you can effortlessly track everything from how many people are seeing your ads to what they’re doing on your website after they click on them. Almost immediately, you know how much you have spent on your campaign and if you are generating a profit or a loss.
The quality of available metrics allows you to have an in-depth view of your entire campaign on a daily basis so you can easily decipher what’s working and what’s not. Unlike with other marketing channels, you’ll never have a difficult time tracking how well your campaigns are performing.
3. Increase Brand Awareness
Few marketing strategies will allow you to put highly targeted ads right in front of your audience in as little as a few hours (with experience, of course). Whether your business is just getting off the ground and you want to start grabbing market share as fast as possible, or you have a time-sensitive offer that needs immediate exposure, PPC marketing can get it done. You can use PPC to target specific keywords relevant to your business so that people searching for those keywords will immediately see your ads.
4. Reach the Right Audience
While running a PPC campaign you choose where and to whom your ads will appear based on several factors including keywords, location, website, device, time and much more. This allows you to target your audience and bring your products and services in front of the customer that is most likely to convert.
5. Increase Local Traffic
PPC is highly effective for local search. People searching for products or services in your area will see your ads, click on them and get instructions on how to reach your store or business.
Statistics show that 75% of customers are more likely to call a business if they find it in the search results. If they don’t see your ad, they will probably click on your competitor’s ad and you just lost a sale.
6. You Only Pay When They Click
With PPC there are no budget restrictions. You choose the maximum amount to pay for a click and how much money you want to spend for a campaign.
Since everything is measurable, you can easily analyze if what you are spending is creating a profit or a loss and adjust accordingly. If a campaign is profitable you can safely spend more money, while expanding your campaign, until you reach your maximum ROI.
Nolocade Consulting is a boutique firm that specializes in brand development, holistic marketing programs, technology, and comprehensive business optimization. We offer customized PPC solutions for both new and existing accounts.